Xyience is known for being the official energy drink of the UFC.  One thing that most people don’t know is that their growing demographic is female athletes.  Women are attracted to the product because it has 0 calories, it is sugar free, and they offer unique flavors like Mango Guava. 

Xyience’s senior marketing specialist, Jessica Hughes, explained the concept behind a few of their sugar free energy products, “We have the new X-Shot which is in our CranRaz flavor.  We used CranRaz because in our premium line is proved to be one of our top sellers.  The X-Shot gives you just as much energy as the canned Xenergy but it is a quick and easy shot.  You can carry it with you in your purse or bag and it does not need to be refrigerated.  It works well for someone on the go and most importantly it tastes good.  With our Xenergy energy drinks they are light, refreshing, and the flavors are great tasting.  Because we use no sugar in the product there is not a big crash later on.”

Some women we had taste some of the Xenergy products had the following to report about them. 
“It tastes really good.  I tried the Blue Pom and it tasted like there was sugar in it.  It was not too carbonated.  I wish they had these at my grocery store. I like the 0 calories.  I just do.”
“I normally do not like energy drinks at all.  This one tasted better than the ones I tried with sugar in them.  You can not taste that weird after taste with this stuff.”
“I liked the shot because I only drank half of one and I still felt a pick up in the middle of my work day.  I drank the rest later at the gym.” 

Visit Xyience.com for more information on Xenergy